Screenwriter Spotlight: Finalist (Michael Bayouth)

Designing a logo is the fun part of creating a business brand. But before you pick out your company name, the design, the colors and font, you need to ask yourself; is your logo speaking to your customers or is it simply a design that you thought looked clever, trendy, or artistic? Logos are much

I lost a good job today. I’m really glad though because it prompted this post. This applies to a surprisingly large percentage of businesses out there and is such vital information. Let’s say a Firewood Company comes to me for rebranding. The guy says, “Michael, we’d really like you to redesign our logo.” To which

In a word; everything. It’s perception – just like branding. The wrong name for your product or company is as detrimental to your success as a bad omelet at a breakfast bar – So, you decided to name your T-Shirt store “The Purple Turtle”. Very creative. Yes, it’s named after your brother’s pet, and you’ve